McBride Financial Services Essay Example | Topics and Well Written Essays - 1000 words

McBride Financial Services - Essay Example Market Research is a process of systemically collecting, recording and analyzing information concerning a specific marketing problem. Undertaking a research plays a very important role, especially to new businesses. In fact, 70% of all new products fail within a year because of poor marketing1. McBride Financial services should collect facts and figures from the primary as well as the secondary data. Primary data are information collected from original sources, while secondary data are facts and figures collected by some other person or organization. Examples of the primary data are: questionnaire data collection, which includes interviews, focus groups, surveys and questionnaires; observational data collection, either through a personal or mechanical observation and the experimental data collection by conducting laboratory and field tests2. Since the company offers financial services, hence it should obtain information through the questionnaire data collection. With this information , the business is able to identify the customer’s wants as well as their opinions. Hence McBride financial services is better able to be more responsive to its target market and thus risk of market failure decreases while sales and profits will increase. Conducting this action will also establish a closer business-customer relationship and hence customers would feel more satisfied and valued. Satisfied customers may lead to repeating sales and may also lead to a word-of-mouth advertising, which is more effective and also cheaper. In fact, a research showed that 1 dissatisfied customer tells 11 others who then tell 5 others3. Secondary data are cheaper and faster to obtain but may not be as responsive to the marketing problem as the primary data collection. Examples include: Statistics, magazines, government and industry reports, sales figures, financial statements, etc2. After conducting the market research, the company should undertake a statistical comparative

The world rate of diabetes keeps increasing mainly because of physical Research Paper - 1

The world rate of diabetes keeps increasing mainly because of physical activities, high rate of stress, and high rate of obesity - Research Paper Example The deficit indicates an increase of 250 million people in a span of 24 years (McClaughlyn 1). The data shows a consistent increase in diabetes because of physical activities, high rate of stress and an elevated rate of obesity. Lack of insulin resulting from destruction of insulting secreting beta cells in the pancreas causes diabetes. An individual’s white blood cells attacks and destroys the beta cells rendering it unproductive in the protection against bacteria, viruses, and other pathogens. The condition frequently attacks children and young adults. Heredity plays a fundamental role in determining the manifestation of the disease. The parents pass the instructional genes making proteins essential body cell functions to their children. The genes determine the body’s susceptibility to and defense against type 1 diabetes. The corrective mechanism for this condition involves daily injections of insulin to make the victim survive. Lack of physical activities poses an influence in the rate of diabetes manifestation. Without sufficient involvement in physical activities, one develops conditions of overweight and obesity, which ultimately leads to the acquisition of Type 2 Diabetes. Overweight and obesity result from an imbalance occurring between caloric intake and burn out physical activities. The conditions cause insulin resistance that yields Type 2 Obesity (Alberti,et al.56). When a person has excess abdominal fats, he or she is at a major risk for insulin resistance and remains vulnerable to attack by other illnesses including heart diseases and blood pressure. High rate of stress enhances the prevalence of diabetes. Stress induces mental stress leading to the general unhappiness of the victims. The unhappiness and unstable mental condition lowers the productivity of individuals influencing the state’s economy negatively. Elevated levels of stress and mental upset indirectly affect an individual’s blood sugar levels making the affected to forget